Real Human Factors

Hospital Emergency Department Educational Games

Direct Contributions & Scope: Complete brand design. Brand name provided. Concept, logo, colour palette, print and digital marketing collateral, product design, website design and development, headshot photography, videography.

Design Rationale: Keywords provided by the client in the branding brief were; clinical, corporate, games, hospital and educational. In order to visually represent the aforementioned, blue hues were used to evoke trust, white to portray clean and clinical, charcoal grey text to represent corporate and bright colours to evoke fun games. A chess piece was used to represent the game element, whilst the individual circles comprise of various medical icons to reflect a hospital setting.