Athleta

24/7 Gym

Direct Contributions & Scope: Print and digital marketing collateral, signage, website design and development, photography. Logo & colour palette provided by the client.

Design Rationale: Client approached with a logo and creative brief for their vision. The branding concept of the 24/7 gym was superhero comic art. It was emphasised that there should be a superhero in most/all marketing aspects where an image was involved. The traditional Comic Sans Capitalised Bold Italic font was used to give the marketing a genuine comic book feel, whilst a stronger font was used for headings which also gave a distinctively vintage feel. Whilst the colour palette of the logo was used throughout marketing collateral, bright and bold colours are also used to draw attention whilst keeping within the comic feel.