Copyright © ARA DESIGN. All rights reserved.
Copyright © ARA DESIGN. All rights reserved.
Health & Fitness Club
Direct Contributions & Scope: Complete brand design. Brand name provided. Concept, logo, colour palette, digital marketing collateral, signage, website design and development.
Design Rationale: The objective was to create a fun brand for members of a gym that makes them feel youthful and healthy by association. An obvious emphasis on health and fitness with a play on the 'orange' being the main thread of the brand design. Modern, fun, established and a "touch of vintage" were three keywords used to describe the brand.
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company
The Orange Fitness Company